brandTHINK CONSULTANCY MODEL
DEVELOP & BUILD A SUCCESSFUL BRAND IN 10 STEPS!
SPEED METHOD
There is a method we apply in all our steps to speed up your brand:
S: Simplify (Simplify and Clarify)
P: Prioritize (Set Right Priorities)
E: Execute (Execute Perfectly)
E: Empower (Empower Business and Leaders)
D: Digitalize (Keep up with the Digital Age)
1. INFORMATION AND PREPARATION
The market research
Competition analysis
Consumer Research / Segmentation
Brand Health
SWOT Study
2. CATEGORY AND BRAND VISION. ROAD MAP.
Determination of a category and brand strategy in line with market realities and company target
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Ideal Positioning
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Sweet spots - quick wins
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Long-term strategy
3. BRAND ID
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Brand Identity
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DNA - Values
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Manifest
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Value Proposition for Target Audiences
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RTB
4. BRAND IMAGE
Logo
Slogan
KV
Concept tests
Brandbook
5. CATEGORY AND BRAND MIXES
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Category Management: the right category and product portfolio in the right channel for right consumer type
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Innovation and new product development
6. SMART TARGETING
S (Specific)
M (Measurable)
A (Attainable)
R (Relevant)
T (Timely)
7. 360 DEGREE COMMUNICATION
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Marketing communication design and annual agenda (ATL & BTL communication)
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Consumer and Customer Touch Points
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Integrated & Focused & Easily Scalable and Sustainable Communication
8. PERFECT EXECUTION
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Seamless communication at all consumer touch points, ATL and BTL
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Excellent In-Store Execution with Shopper Marketing
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Customer and Shopper Centricity
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Right Content and Methods in Digital Marketing (inbound marketing)
9. CONTINUOUS TRACKING AND IMPROVEMENT
Brand performance tracking & development.
Target trend and realization follow-ups.
10. SUSTAINABILITY CONSULTANCY
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Creating Marketing Processes
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Marketing Organization Strategy
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Marketing Recruiting Meetings
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Marketing Trainings
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Executive Coaching
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Leadership Trainings